When running your own business, identifying your target market is essential. When selecting a target market you need to decide who you want as your clients or the individuals you want to do business with. Perhaps your target market might be golfers, teachers, or fisherman. What ever your target is you want to focus your energy and services to match that client base.
Identifying the proper market will allow you to focus your resources such as time and money, and provide direction when making marketing decisions. Business owners know how scarce resources are and want to make every dollar count so they make the best return on investment. Here at Alpine Ridge Insurance Agency we have chosen to focus our resources on homeowners. We are looking for clients that currently own a home or are looking to purchase a new home and are in need of home owners or renters insurance. Our goal is to provide a product to those clients that is value based thru coverage and price.
In addition to home owners insurance we like to offer our clients both auto insurance and umbrella insurance coverage in order to provide the best overall protection in case of a loss. Our clients have worked hard for what they have so building an insurance buffer between them and the individuals that want to take their financial assists is important or just cover them in case of a loss. Bundling these products can also save money and therefore provide a better value.
If you are operating your own business make sure you are focusing on a target market. That focus will allow you to make better business decisions for you and your clients. If you have any questions about your insurance needs give me a call.